BYJU'S

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BYJU'S is the world's most valuable ed-tech company and the creator of India's most loved school learning app. Launched in 2015, BYJU'S offers highly personalised and effective learning programs for classe... read more

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693 BYJU'S Jobs

Byjus - Assistant Manager/Manager - Digital Marketing (1-3 yrs)

1-3 years

Bengaluru/Bangalore

Byjus - Assistant Manager/Manager - Digital Marketing (1-3 yrs)

BYJU'S

posted 1d ago

Job Description

Key Responsibilities :

- Plan, test, and execute mobile app & Web marketing campaigns for App Growth and Lead generation

- Manage all digital marketing channels (for consistency) Youtube, Adwords, Facebook, Linkedin, Affiliate networks etc..

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Focus on data driven optimization strategies along with regular experiments and A/B test approach

- Leverage Google Analytics, VWO and other tools that aid campaign optimization and A/B testing.

- Take a data-driven approach to evaluate end-to-end customer behavior across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment. Research competition and understand market potentials.

- Work cross-functionally with Tech, Analytics product & Creative teams to solve problems and improve performance of marketing campaigns

Specifically, the candidate should have :

- 2-3 years of experience in running Mobile app marketing campaigns, Web Lead generation campaigns, understanding of Appsflyer

- Highly creative with experience in identifying target audiences and devising digital performance marketing campaigns

- Experience in optimizing landing pages and user funnel with A/B tests

- Experience with digital marketing of premium products will be an added advantage.

- Knowledge of website & Mobile analytics tools (e.g. Google Analytics, Appsflyer)

- Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing along with exposure to other channels.


Functional Areas: Marketing

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People are getting interviews at BYJU'S through

(based on 430 BYJU'S interviews)
Company Website
Job Portal
Campus Placement
Referral
Recruitment Consultant
Walkin
36%
33%
11%
8%
5%
3%
4% candidates got the interview through other sources.
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What people at BYJU'S are saying

Digital Marketing Manager salary at BYJU'S

reported by 5 employees with 1-9 years experience
₹ 12.7 L (avg)
₹ 7L ₹ 17L
81% more than the average Digital Marketing Manager Salary in India
View more details

What BYJU'S employees are saying about work life

based on 3.1k employees
58%
40%
46%
99%
Strict timing
Other
Within city
Day Shift
View more insights

BYJU'S Benefits

Job Training
Work From Home
Health Insurance
Cafeteria
Free Transport
Soft Skill Training +6 more
View more benefits

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BYJU'S Bengaluru/Bangalore Office Location

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Bengaluru Office
headquarter
2nd Floor, Tower D, IBC Knowledge Park, 4/1,Bannerghatta Main Road Bengaluru
560029

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